07 / Content Systems
Stop wondering what to post.
Know what to film, what to post, and why you're posting it.
What it is
What a content system is
An organized structure for what gets filmed on a jobsite, how it gets posted, and what each post is supposed to do.
Built to be realistic for a company that's running crews all day.
Why it matters
Why it matters for contractors
Most contractors stop posting because there's no plan, not because there's nothing to show.
A system removes the guesswork and makes consistency possible.
The work
What content systems can look like.
What's included
- Content categories
- Posting strategy
- Hooks
- Project documentation
- Before/after structure
- Educational content
- Social proof
- Calls to action
- Content organization
Who it's for
- Contractors filming already but posting randomly
- Companies with an in-house person handling social
- Owners who want a plan they can hand off
Not sure this is what you need?
You don't need to diagnose your own marketing. Tell us where your business is currently at and we'll help identify what makes the most sense to work on next.